2025

ClaroBenz+

ClaroBenz+ is a skincare startup that has a creative approach to treating dark acne-prone skin. Beyond its 4% concentration of Benzoyl Peroxide, ClaroBenz+ has developed a first-of-its-kind application method to prioritize preventative action.

Ushering in a new era for your skin.

Blending nostalgic styles of handed-painted vendor signs with visual language associated with existing medical products, the visual identity of ClaroBenz+ offers both comfort and confidence

The clear choice wherever you go.

With a diecut window to emphasize the on-the-go wipe format of the ClaroBenz+ flagship product, the design of the packaging prioritizes simplicity. The contrast between bold colors inspired by the Miami latin club scene and ample negative space draws attention to what really matters.

Promoting self-love.

Reaching an already underserved highly stigmatized market, ClaroBenz+ takes a stand against shame-based communications. A jaguar featured on every wipe reminds users that their strength is not defined by their skin, while allowing for a second brand hit in the process.

Leveraging humor to engage the right audience.

By running social media ads that function as memes first and promotion second, ClaroBenz+ bipasses the immediate scroll away by sparking interest before trying to sell. These posts are built to evoke curiosity.